Wisr, an ASX-listed ‘neo-lender’—which for the record decided to dispense with the letter “e” in its name long before Abrdn—has launched a rebranding and a new creative positioning under the slogan, “For your smart part”.
The launch also comes with the three delightful 30-second TVCs above, which show people contemplating actions that they really should not go forward with.
While the brand’s logo isn’t changing, the effort includes all other aspects of branding, including a desktop and mobile experience, all…
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